-found us via Google 
-seeking to fill for the a while - mostly a concern in finding the right fit for the company
-Iwona is a consultant - ITA group - nonprofit consultancy 
-CHCA is the oldest and largest cooperative in the US - 2000+
-CHCA is a for-profit business but centered in social and racial equity that operates as a nonprofit
-they server primarily Medicare clients and need to now expand into the private pay market, so now need a VP of Business Development 
-need someone in charge of being the relationship manager, be the sales and PR person, deepening the relationships 
-any caregiver/worker is able to contribute equity to become a share owner and assist in making decisions and sit on the board 
-must be based in NY and from NY
-quoted 32% with a twelve-month guarantee, or 30% with a six-month
-location is very important in NY

-Had second Call with Adria Powel; org was founded by her mother. Denise, Director of Ops (been there 19 years)
-CHCA now in their 36th year with 2000+ home care workers
-pandemic has created conditions where people have left the homecare workforce
-they recognized the need to deliver quality jobs, quality care and set out to build an org that focused on the workforce in order to deliver that care
-in 2000 they opened a plan for case management in adults with disabilities and they experienced a lot of growth with that plan until 2019. in 2019 their direct referrals dried up due to this. 
-95% of revenue comes from the Medicaid program 
-they realized they need to expand their business model since losing the referral source and been doing plans on how to diversify revenue stream to ensure

JD: 
Vice President, Business Development
Cooperative Home Care Associates (CHCA) was founded in 1985 as a home health care services agency licensed by the New York State Department of Health, to provide quality home care for elders and individuals living with physical disabilities in New York City. CHCA started with 12 Home Health Aides and now employs more than 2,000 home care workers, 98 percent of whom are Latina or African American women. As the largest worker-owned cooperative in the US, CHCA offers all employees the opportunity to purchase an equal ownership stake in the business. Today CHCA is one of the largest private-sector employers in the South Bronx and one of the largest women-and-minority-owned businesses in New York City. As of 2012, CHCA has been certified as a B Corp. B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Together with Paraprofessional Health Institute (PHI), a national nonprofit founded by CHCA in 1991 and widely seen as the authority on the direct care workforce, CHCA maintains a nationally recognized on-site training and workforce development program that provides free training and employment opportunities to 600 low-income and unemployed predominantly women from the Bronx and Manhattan, annually. CHCA is currently working to implement a 2021 Strategic Growth Plan to expand and diversify the company’s client base and deliver on its mission to provide high-quality jobs and high-quality care.

PRINCIPLE DUTIES AND RESPONSIBILITIES
The Business Development Vice President will take the lead role in developing and implementing CHCA’s
marketing and sales strategy, including growing the agency’s public pay business and building a new private
pay business line. Specifically, the Vice President will:
• Develop and implement a comprehensive marketing and sales strategy to support CHCA’s strategic
growth plan.
o Identify and leverage CHCA’s core strengths and market differentiators, including the
agency’s unique cooperative model.
o Identify market weaknesses and develop plans to address those weaknesses.
o Outline key sales and marketing objectives and develop projections.
o Prepare actionable and measurable marketing plans, identifying priorities, timetable,
staffing, and required investments.
o Implement marketing plans staying within established timetables.
o Continuously review and evaluate plans for effectiveness and adjust as needed to reach
desired results.
• Act as marketing & sales lead, developing relationships with referral partners and other industry
intermediaries through phone calls, in person visits (when safe), presentations and other
appropriate mediums to increase client referrals and client revenue.
• Be responsible for overall brand development and brand management including the agency’s online
presence.
o Organize and lead an internal support team (leveraging existing staff) to support the
implementation of the developed marketing and sales plan(s).
o Monitor and manage CHCA’s online platforms (website, social media pages) for effectiveness
(SEO, lead generation/conversion, etc.), and facilitate needed updates/improvements.
o Monitor and manage CHCA’s online reputation and address issues. 
o Coordinate with appropriate supervisors/management of customer facing staff to identify
and implement trainings that would improve customer service and address recurrent
customer service issues.
o Contribute original content including articles, blogs, and social media posts to CHCA’s online
platforms to drive SEO.
• Continuously consider new and unique opportunities for expansion and growth including new
contracts, target markets, service lines, acquisitions and more.

MINIMUM QUALIFICATIONS
• At least 5-years of proven leadership experience in marketing and sales positions in the Home Care.
industry or other directly adjacent sectors including home health, assisted living, care coordination, etc.
• Experience setting and implementing marketing and sales strategy, translating to actionable and
measurable plans, and delivering growth results.
• Experience marketing to and growing business in both the private and public pay markets.
• Strong verbal and written communications and the ability to build strong internal and external
relationships that drive results.
• Highly organized and detail oriented.
• Proven experience growing private pay.
• Belief in CHCA’s mission and respect for caregivers and colleagues at all levels of the organization.

OTHER DESIRED QUALIFICATIONS
• Experience growing a private pay home care business
• Familiarity/Fluency with Hub Spot Software, WordPress, and/or other web platforms.
• Experience using social media sites and related management platforms like HootSuite.
• Experience implementing/using CRM software such as Salesforce
• Spanish Fluency

BENEFITS
• Competitive Salary
• 401(k) Retirement Plan
• Health, Dental & Vision Insurance
• Long Term & Short-Term Disability Insurance
• Life Insurance
• Flexible Spending Account
• Vacation Time
• Safe & Sick Time
• Paid Family Leave

???????APPLY
We are an equal opportunity employer. Qualified candidates who are interested must send their resume,
cover letter and salary requirements to Magaly Camhi at mcamhi@chcany.org Include “Vice President,
Business Development” in the subject line of the email.